VIDEO CASE STUDIES

The benefit of video case studies as part of your marketing strategy

As a busy Marketing Manager with a priority to both acquire and retain customers, an integral part of the marketing strategy and the reason people both buy and stay with you as a customer is a connection.

The connection that a video can bring is something no other communication tools can achieve.

Couple this with the power of an actual customer explaining how amazing your product or service is, and the investment in a high quality video is quickly paid back.

Working with a professional videographer with years of experience takes away the hassle of storyboarding and directing your video case study – although you are of course able to be involved as much or as little as you’d like.

The additional benefit of video case studies is that the particular customer featured is made to feel special and will likely share with their peers on social media, broadening the reach of your case study and awareness of your brand.

Building up a bank of video case studies to suit your various target audiences will allow you to share sector/audience specific evidence with potential customers as to why it’s great to work with/purchase from you.

So when you’re considering your marketing content strategy, obviously there is a benefit in written content in terms of testimonials and reviews of the product or service your company offers in terms of SEO and Google rankings. But there is an additional benefit in bringing those comments to life ‘straight from the horses mouth’ so to speak in the form of a video case study.

VIDEOgraphy for education

As the world continues to change following the pandemic, the importance of using electronic communication tools has never been starker.

As businesses adapt and change to offer their services electronically, pre-filmed, expertly edited content can be an essential tool in terms of education for generic schooling, but additionally for those offering any form of training. Whether that be:

- Tutorials

- Demonstrations

- Lectures

- Briefings

- Tuition

- Thought pieces

- Testimonials/case studies

- Training sessions

- Recap sessions for revision

- Top tips and hints

Demonstrating first hand, face to face in a format which can be watched over and over to enhance learning is a key benefit of videography. Learning through watching makes the recipient of any training or education 75% more likely to retain the training  being delivered.

JT Video have a wealth of experience in filming, as well as editing only, for education programmes (see B&M Waste’s Little Litter Pickers), including filming seminars, training sessions and series such as EdPsychEd’s ‘The Parent Hub’ and many online courses for Jeweller’s Academy in London.

The use of a professional videographer for editing allows not only a more professional output, but the reassurance of the most effective video/ set of videos for you to achieve your educational goals.

Using an experienced video editing service, not only provides an exceptional finish, but as it is a highly time consuming experience if you are inexperienced, gives you that valuable time back.

This editing only service not only keeps costs down, but ensures quality of finish, and frees up your time to focus on your business growth strategies.

So when you’re considering your video training and education pieces, speak to JT Video and see just how cost effective and impactful a high-spec, expertly edited video or set of videos can be for your organisation.